The hairdressing industry has several celebrations and the National Blow Dry Day is one of them. Pierre Doumit, Leticia Haute Coiffure’s Creative Director is internationally revowned for his blow dry and wanted to celebrate the occasion with a special event that would showcase his talents. Pierre gave carte blanche to the press team of the salon who came up with the idea of the blow out challenge!
Pierre’s promise is to be able to cope with any hair type and create a glamorous blow dry in a short amount of time! Leticia Haute Coiffure press team created the blow out challenge where members of the press were invited to challenge Pierre to complete a luxury bespoke blow out in only 15 minutes!
The event was incredible with so many friendly journalists and bloggers visiting Leticia Haute Coiffure to challenge Pierre on his 15 minute blow out! The result was amazing. Every guests were impressed with the time and the quality of the blow dry.
The whole day was booked with appointments, which followed one after the other. Members of the press were friendly greeted by Daria, Leticia Haute Coiffure’s Marketing and PR Executive and were offered a selection of refreshments, fresh fruits and sweets, while they were having a consulation with Pierre to decide on the blow dry that would be executed. It was then time for our junior stylist Susanna to do a quick wash followed with a relaxing head massage.
And here the challenge began with Pierre, taking his hair brush and hairdrier, setting timer on and starting his marvelous Blow Dry. Jack, Leticia Haute Coiffure’s resident King Charles Spaniel was following the whole process and provided cuddles in approbation of the duly completed challenge.
Leticia Haute Coiffure wants to thank everyone who came and experienced Pierre’s signature Blow Dry. Please see below the before/after pictures of the press members who challenged Pierre during the National Blow Dry Day. The word was spread further to the event and more celebrities and members of the press have now requested to take part to Pierre’s Blow Out Challenge. Follow the event and the new challenges on Leticia Haute Coiffure social media pages: Facebook, Instagram and Twitter.
Lucy Goodman – Lulabell Loves
Beatrice Aiden – Financial Times How To Spend It
Cristina Polizzi – Fashion Notes By Cris
Belinda Wanis – Belle About Town
Olivia Cox – TV Presenter, Model and Journalist at Shop Chelsea
Ambarina Hasan – Hello! Pakistan and Beauty Passionista
Louise Kettle and Eileen McGinley – Shout Magazine
Sophie Jenner – Freelance writer
If you are interested to experience and challenge Pierre, don’t hesitate to make a booking and visit Leticia Haute Coiffure anytime soon.
It is also important to note that in support to Macmillan Cancer Charity Leticia Haute Coiffure will donate 20% of the price of all blow dries booked with Pierre during August!